Ecommerce Tips

In Content Marketing, Video Is King

By January 11, 2019 No Comments

As you’re probably aware, video killed the radio star. But conversely, video can breathe new life into your marketing campaigns. In fact, in the world of content marketing, video is king! Let’s take a look at what adding some videos to your website, social media, or email campaigns can do for your business.

Video Increases Conversion Rates

The goal of marketing is to entice consumers to take action, whether it be click a link, download an ebook, or buy a product. So it goes without saying (we’re going to say it anyway) that your website should be built to drive conversions. Putting a video on your website is a great way to grab a prospect’s attention. In fact, a decent video on your homepage can increase conversion rates by 20% or more. And on a landing page, that increase jumps to 80%. Not too shabby!

Here’s an example of a fun, fast Simple Global video that both captures the viewer’s attention and explains the benefits Simple Global provides.

Video Increases SEO

Someone once said if you want to bury something where no one will ever find it, bury it on the second page of a Google search. With that in mind, here’s a pro tip: Google loves videos, and having one on your site boosts the heck out of your SEO. A video on your website makes it  53 times more likely your site will appear on the first page of Google results.

Video Gets Your Message Shared

If you want to generate buzz on social media, video is far and away the best way to do it. Social video generates an incredible 1,200% more shares than text and images combined. Adopt a mobile-first approach since 90% of video is watched on mobile phones, and 92% of mobile video consumers share videos with their friends. Pro tip: Although you might hear that Facebook’s popularity is falling off with the younger generation, it’s still the best platform for video marketing. About 100 million hours of video content are watched on Facebook daily. That’s some heavy screen time!

Video Makes Email More Effective

Email is still one of the most effective ways to engage customers and prospects. But why not take something that works and make it work better? Including video in an email leads to an amazing 200-300% increase in click-through rate. Your video doesn’t have to be anything fancy—consumers are just looking for relevant content. Animated explainer videos work well for this purpose.

You’ve heard a picture is worth a thousand words. Well, Forrester researcher Dr. James McQuivey estimates that one minute of video is worth 1.8 million words. That’s more than three complete read-throughs of War and Peace. Take that, Tolstoy!

TL;DR: Videos are good for marketing, so go make some!

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