Direct-To-Consumer is Dying. It’s Time for a New Paradigm
February 22, 2023
Direct-To-Consumer is Dying. It’s Time for a New Paradigm Home > Blog > Direct-to-consumer is dying. It’s time for a new paradigm Key Points: Brands
As the festive season winds down, businesses face the challenge of dumping unsold Christmas products in the market. Here are some key takeaways:
- Using discounts on Christmas-related products, while having Christmas decorations still up, will attract bargain-hungry buyers, even after the festive season is over.
- When you tailor and personalize shopping lists to consumers, they are more likely to purchase your products.
- Loyalty programs and their prizes encourage spending even after the holidays have passed.
Discounts and Gift Vouchers
One way to attract post-Christmas sales is to give attractive discounts on products like holiday decorations, trees, and lighting. This may attract bargain-hunting buyers who may not have bought these things prior to the holiday. Promoting gift vouchers is another tactic that merchants may employ to benefit from post-Christmas sales. Many buyers get gift cards as presents throughout the winter holidays and may want to exchange them after the holidays. Retailers may also publicize their gift card options and encourage customers to utilize them by providing discounts or special incentives to gift card holders.
AI-Based Personalization
Customers are 110% more inclined to buy the products in their cart when they see personalized content. While consumers continue to want individualized and engaging experiences, merchants may use AI and smart processes to incorporate the advantages of in-person purchasing.
Back-office operations are also streamlined by intelligent automation, which speeds up operations that would normally be time-consuming or prone to mishaps. Many stores prolong their return policies throughout the holiday season, which means they may expect a significant surge of undesired gift returns in January.
Loyalty Programs
Retailers can work to improve consumer loyalty even further by using tactics such as membership programs, which provide unique discounts or prizes. Customers are looking for deals that would give them early access to bargains or an extra 10% off a pair of trainers they’ve had their eye on. Particular virtual linkages like this will automatically increase client loyalty and make them feel appreciated and engaged with the company.
Many internet merchants are increasingly investing in multichannel delivery strategies to improve their user experience capacities, allowing them to provide the agility as well as digital integration that their customers have come to expect from them.
The Bottom Line
Post-Christmas sales can be incredibly fruitful if executed well through the strategies discussed in today’s post. If you are looking for seamless international domestic shipping services for your after-Christmas sales, Simple Global is here to help. We offer fast and cost-effective order processing, fulfillment, marketplace integration, and logistics support and help your business save costs by offering competitive shipping rates.
For details, request a free quote here.
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