Fun fact; Did you know that in 2020, over 3.6 billion people were using social media worldwide and that number is projected to grow to 4.4 billion by 2025?
Social media helps you connect and engage with your customers while increasing brand awareness – ultimately leading to greater sales. Whether you run a small local business or a large international distributor, social media has become an essential part of any business marketing strategy.
Discovering Your Targets
A business without social media is a business losing potential customers. With an online social presence, your visibility reaches a wider audience by posting and sharing content like blogs, videos, and images.
It’s important to utilize your social media to strive for a specific goal and as you grow, your targets will change. For example, are you trying to build brand awareness? Do you want to promote a sale or seasonal discount? Do you want to bring in more customers? By keeping your strategy targeted and precise, you can not only specify which social media channels are the best fit for your business, but you can know how and when to change to a different social media marketing strategy.
Engaging With Your Audience
Social media opens a conversation for instant interaction and customer loyalty. It’s important to use this aspect of online presence to engage with your customers. As social channels seemingly evolve everyday, new features are always released – allowing you to consistently improve engagement with your customers. For example, you can give your customers a behind-the-scenes look at your company’s process or even an office tour by using Instagram stories. It’s also important to respond to direct messages and comments to show that your business cares about the customer.
Everybody wants to relate to something and everyone loves authenticity. If you implement these two key aspects on your social media daily, not only will your following grow but so will your business through increasing sales.
Offering Customer Support
Social platforms have allowed companies to directly interact with their customers. Instead of customers calling a customer service line and being put on hold for minutes at a time, now they can turn to socials like Facebook, Instagram and even Twitter to directly contact a company. This is another topic of what social media offers to customers: convenience. Social media has become the best way for customers to solve problems and learn information about the company.
It’s important that you use your online presence to respond to all necessary questions and concerns while listening to criticisms. You need to make your customers feel heard and proactively engage with your following on a daily basis.
