The holiday season is the time of year many people look forward to. It’s also an opportunity for email marketers to expand.
Whether your customers shop on Black Friday, Cyber Monday or even for a last-minute Christmas present, email marketing during the holiday season can be positively impactful by increasing sales and maximizing revenue before the new year.
A Call to Action
The holidays are a busy time of the year for your customers – this means that convenience is key. Around the holiday season, customers need a sense of urgency to help their incentives to purchase a product.
Your emails should be fun and exciting, matching the holiday spirits of your customers. This also means doing the hard work and diving into your customer insights and analytics. Identifying your customer’s activity and seeing which emails have the best click-through rates are important for your email marketing success. All emails should be precise and targeted based on your customer data.
This leads us to the simple “Buy Now” button on your emails. Once your customers are captivated by their received email, they need an easy way to be directed to landing pages and product pages.
Mobile Friendly Optimization
Getting the basics right is fundamental for customers purchasing your products. For example, making your email mobile-friendly is perhaps more crucial than optimizing your email for desktop. Did you know that 85% of smartphone users have instant access to email and checking emails is the first thing that 58% of adults do in the morning?
Ensuring your emails consist of the following basics is essential for your email marketing success:
- Website compatibility on mobile devices. If ordering on your store via mobile is more complicated than ordering on a desktop, customers won’t think twice about finding another store.
- High quality holiday-centric images need to be warm and inviting. These images must be compressed to allow quick loading speeds on mobile deivces.
- Specified content that attracts the customer and allows them to engage.
- Call-To-Actions that invite customers to your store.
Conclusion
Now is the time to begin working on optimizing your holiday email marketing strategies and campaigns by ensuring it’s targeting to get the results you want. With many online examples of how to conduct your holiday email marketing, it’s also important to spread the holiday cheer to your customers – regardless if they click the “Buy Now” button on your emails.
