2021 became a year where businesses all over the world had to adapt their business practices as a result of the lingering COVID-19 pandemic. With businesses now operating online, the industry has seen a massive spike in artificial intelligence to the common website chat-bot. Things have truly gone from normal to new-and-improved.
Voice Search Shopping
Consumers love convenience. Yes, it really is that simple. With smartphones at everyone’s fingertips, simply speaking into your phone to generate a search on a website is the new form of ease and convenience. Hence, why products like Amazon’s Alexa, Google’s Assistant, and Apple’s Siri have become great successes in this field.
It is reported that voice shoppers are expected to increase by 55% by 2022.
Increased Demand for Personalized Products
Personalizing a product makes a difference to a customer. In fact, this results in customers’ inclusivity with purchases – meaning customers are more willing to share their data while being satisfied with personalized purchases.
More brands are beginning to partake in this practice and by 2022, most e-commerce businesses will shift towards a more personalized experience for their customers. In the long run, this generates an easy customer experience while strengthening brand loyalty.
Chatbots are Here to Stay
Customer service is the “make or break” part of any business. Handling customer queries is one thing, but actually solving them is another. Very few businesses can afford to hire customer service representatives to carry out these tasks. This is where chatbots come into play.
Chatbots have vastly improved over the past few years, allowing a simplified interaction with potential customers and creating a smooth customer service experience. The integration of chatbots in your customer service is the most efficient and effective way to seamlessly perform different tasks at once; answering questions directly to the customer (FAQ), recommending or suggesting products, collecting feedback surveys, and informing customers about any sales or holiday specials.
Are you looking for a chatbot platform for your business? If yes, you can definitely check out Tidio. It is one of the popular chatbot software in the current market which your business can make great use of at no cost. It is also what we use here at Simple Global. It offers various chatbot plans based on the number of website visitors you get each month.
Conclusion
To truly expand and grow into the new online age of business practices, you need to improve and simplify customer communication while pushing into new markets to attract a larger audience.
