With any website or social media promotion, first impressions are critical – especially in today’s climate. Having an aesthetically pleasing web design could be the thing that makes or breaks your profits.
First Impressions
Everyone is influenced by how an online or physical store looks. Web design is important because it impacts how your audience perceives your brand. 93% of consumers consider visual appearance to be the key deciding factor in whether or not they make a purchase. The impression you make on them can either get them to stay on your page and discover more about your business or leave your page and potentially turn to a competitor. Many shoppers end up abandoning the website and may never return as they dislike the overall visual content.
Web Design is Key
Your website is basically like a customer service representative. If your website is outdated, cold, and poorly laid out, people won’t want to look any further. They’ll be left with an unappealing first impression. On the other hand, if your website is modern, easy to navigate, and inviting, the customer will feel welcomed and become instantly engaged.
The equivalent explanation is this; if you walked into a physical store, wouldn’t you want to be greeted by a friendly face – making you feel welcome? Of course, you do! So your website shouldn’t be any different. An updated, inviting, and modern web design is like a friendly face greeting your visitors.
Social Media Correlation
With your web design comes social media. Ensuring your social media content accurately reflects your company is another key factor of visual engagement. The colors you use and the high-quality photos you take should all accurately correlate to your website. Using a combination of product photos as well as implementing lifestyle photos with your product is bound to get the engagement you want. The more content you push on to the web, the more buzz you’ll generate, the more website visitors you’ll receive.
Wrap-Up
Your website’s design plays a crucial role in your online marketing success and your overall business profits. Generating the best results for your business means to invest in designing a website that drives engagement and makes people want to learn more about your company.
