Order tracking is extremely important to customers, as it provides them with transparency and real-time updates about their purchases. This feature has become a crucial part of the online shopping experience, allowing customers to monitor their orders from confirmation to delivery. By having access to real-time order status, customers feel more in control and confident, which strengthens their loyalty to the business.
A significant number of consumers actively track their packages, with nearly all online shoppers (97%) considering delivery tracking an important part of the purchasing process. In fact, 91% of consumers actively track their packages, with 39% doing so once a day and 19% multiple times daily. This level of engagement highlights how much customers value being informed about their orders.
Moreover, order tracking reduces anxiety and uncertainty by providing detailed updates on the shipping process. This not only enhances customer satisfaction but also decreases the number of customer service inquiries, as customers can independently access information about their orders. For instance, brands with proactive order tracking have seen a 63% reduction in customer support inquiries.
Customer expectations for accurate and timely delivery information are high, with 82% of Americans having high or very high expectations for accurate delivery updates. Furthermore, real-time order tracking can significantly improve the customer experience, with 87.4% of customers stating that it makes their buying experience more enjoyable. This level of satisfaction can lead to increased brand loyalty, as 24.6% of online shoppers are more likely to return to brands offering real-time tracking.
Overall, order tracking is not just a convenience but a necessity in today’s ecommerce landscape, as it helps build trust, reduces uncertainty, and enhances overall customer satisfaction.