Consumers often abandon their shopping carts due to high or unexpected shipping costs. 48% of online shoppers abandon their carts because of extra costs, such as shipping fees. This makes shipping costs one of the leading reasons for cart abandonment. Another study indicates that 60% of shoppers leave their carts due to high extra costs, including shipping. Additionally, 41% of online shoppers worldwide report abandoning carts due to high delivery fees.
The impact of shipping costs on cart abandonment is significant. For instance, products with high shipping fees have a 30% higher cart abandonment rate compared to those with free or discounted shipping. To mitigate this, offering free shipping or being transparent about shipping costs can help reduce abandonment rates. For example, clearly displaying shipping costs on product pages or providing a shipping calculator before checkout can help manage customer expectations and reduce surprises at checkout.
Overall, addressing shipping costs effectively is crucial for reducing cart abandonment and improving sales in ecommerce.